Grunge Luxe
Grunge Luxe is a fashion brand built at the intersection of rebellion and refinement. The brand explores contrast. Raw vs. polished, chaotic and composed. This contrast creates a visual identity that feels expressive, directional, and culturally aware.
Industry: Fashion / E-commerce
Scope: Brand Identity, Website Design, Apparel Graphics, Social Media, E-commerce Integration
The brand needed a cohesive identity that could hold both edge and intention. Early visuals lacked consistency, and there was an opportunity to refine the direction into something more recognizable and scalable across product, digital, and content.
The Challenge
The identity leans into contrast as a core principle. Minimal typography is paired with distressed textures, layered compositions, and a restrained palette to create tension between clean and undone. The system is designed to feel flexible and rebellious (within it’s parameters). This brand needs room for expressive drops, editorial-style content, and evolving collections while still maintaining a consistent point of view and stance on the founder’s core beliefs.
The Approach
The resulting brand feels bold, cohesive, and distinctly its own. It translates seamlessly across web, product, and social, giving the brand a stronger presence and a clearer voice. The system supports both consistency and experimentation, allowing the brand to evolve without losing its identity.
The Outcome
Brand Identity
Logo Design
Website Design (Shopify E-Commerce)
E-Commerce Experience Design (Shopify + Printify Integration)
Product & Fulfillment System (On-Demand Apparel)
Social Media Direction
Content & Campaign Graphics
Product Mockups
Brand Application Mockups