Kate Lagos
Kate Lagos Studio is a holistic beauty studio focused on restorative treatments and personalized care. The studio needed a visual identity and digital presence that reflected the intentional nature of the services, while presenting the business in a professional way.
Industry: Beauty / Wellness / Skincare
Scope: Brand Identity, Website Design, Service Menu Design, E-commerce Setup, Print & Digital Assets
The studio had built a loyal client base through referrals, but lacked a cohesive brand identity and website structure. Services were difficult for new clients to understand, and the visual presentation did not reflect the quality of the experience.
The Challenge
A restrained palette, refined typography, and spacious layouts create a visual language that feels clean and calm. At the center of the identity is a botanical symbol inspired by both sea and land. The symbol is composed of six leaves, a number associated with harmony, balance, and care. Two small dots accompany the form, representing a balance of opposing energies within the body.
The Approach
The resulting brand identity presents the studio as clean, trustworthy, and quietly luxurious. The website provides a clear framework for services while maintaining a calm and elevated aesthetic that reflects the experience of the treatments themselves.
The Outcome
Brand Identity
Brand Identity Guidelines (A pdf showcasing how to use the brand assets functionally across different platforms)
Logo System
Typography System
Color Palette
Website Design
Service Page Structure
Online Shop Build Out (E-Commerce)
Business Card Design
Client Intake Forms
Appointment Reminder Cards
The Deliverables